Fiuggi

Acqua Fiuggi, a brand synonymous with centuries of Italian wellness history, required a visual campaign for its major modern restyling. The challenge was to honor its ancient roots while immediately establishing its place in the contemporary luxury market, all before the new physical packaging was fully in production.The Execution: We utilized Generative AI to create a "sensory universe" for the new branding. Instead of traditional studio photography, we placed the newly designed bottles into idealized, hyper-realistic environments—sun-drenched modern spas in the Italian hills, architectural stone settings, and pure, flowing water scapes.The Result: A suite of high-fidelity campaign assets that visualized the future of the brand. The AI workflow allowed us to rapidly iterate on how light interacts with the new glass and label textures, ensuring the digital representation felt as premium and pure as the water itself.