Best Western

This project exemplifies the power of the Hybrid Workflow, where traditional photography provides the structural truth and Artificial Intelligence supplies the atmospheric polish. We approached the Best Western shoot with a focus on speed and authenticity, capturing the raw physical spaces on location. Back in the studio, we employed generative technologies to overcome the physical limitations of the day, seamlessly replacing blown-out window views with inviting skyscapes, smoothing fabric textures, and generatively staging lifestyle elements. The result is a collection of commercial assets that possess the grounding of photography but the flawless finish of CGI, achieved at a fraction of the time required for conventional high-end retouching.